Source: Orleans Marketing Group
Some of the 35 facts and statistics gathered by Orleans Marketing Group that I found interesting:
- More than 570 new websites are created every minute
- There are 3.5 billion searches per day on Google
- Facebook has more than 2 billion active users who have an average of 155 friends
- 340,000 tweets are sent per minute
- Over 4.2 billion data records were stolen in 2016
From these facts, we could see that massive amount of data are being entered into the internet every minute, which was then stolen and used without consent. Companies stealing this data could use it to better our lives, or they could be of detriment to society by taking part in fraudulent behaviours.
Our subconscious choices of what we select to browse reflects and develops a virtual version of us in our phones. Have you ever wondered, “how did they know I needed this?”?
A phone is now a single platform where downloaded apps are interconnected by sharing and using our personal data that we’ve previously entered.
With data being collected overtime, data mining can help predict an individual’s interest and search patterns. Therefore, subjecting us to personalised products that are being digitally marketed via mobile advertising.
The data that they have collected from us has become an organisation’s secret weapon. They start knowing us better than we know ourselves through algorithms that forms and predicts a pattern many of us have yet to understand. Sometimes, they even find a solution to a problem you didn’t know you had, marketing products you never knew existed or needed.
Threading on this thin line, do you think digital sharing and using personal information enhances your quality of life or do you feel like it invades your privacy that could be potentially misused or stolen?