Age of digitalisation: Convenience at what cost?

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Source: Orleans Marketing Group

Some of the 35 facts and statistics gathered by Orleans Marketing Group that I found interesting:

  1. More than 570 new websites are created every minute
  2. There are 3.5 billion searches per day on Google
  3. Facebook has more than 2 billion active users who have an average of 155 friends
  4. 340,000 tweets are sent per minute
  5. Over 4.2 billion data records were stolen in 2016

From these facts, we could see that massive amount of data are being entered into the internet every minute, which was then stolen and used without consent. Companies stealing this data could use it to better our lives, or they could be of detriment to society by taking part in fraudulent behaviours.

Our subconscious choices of what we select to browse reflects and develops a virtual version of us in our phones. Have you ever wondered, “how did they know I needed this?”?

A phone is now a single platform where downloaded apps are interconnected by sharing and using our personal data that we’ve previously entered.

With data being collected overtime, data mining can help predict an individual’s interest and search patterns. Therefore, subjecting us to personalised products that are being digitally marketed via mobile advertising.

The data that they have collected from us has become an organisation’s secret weapon. They start knowing us better than we know ourselves through algorithms that forms and predicts a pattern many of us have yet to understand. Sometimes, they even find a solution to a problem you didn’t know you had, marketing products you never knew existed or needed.

Threading on this thin line, do you think digital sharing and using personal information enhances your quality of life or do you feel like it invades your privacy that could be potentially misused or stolen?

-E.

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14 thoughts on “Age of digitalisation: Convenience at what cost?

  1. This was a really interesting read. Personally, I feel like it can be quite convenient to be marketed things you need, or may have searched. I consider it a time saver and also it can create competition as usually you aren’t just advertised one brand but multiple.

    Liked by 1 person

  2. A really interesting and thought-provoking post Elaine! I do at times feel as though there is an invasion of privacy to some extent but I also agree that it can be convenient in some instances too.

    Liked by 1 person

  3. There’s some very intriguing statistics here! I think it invades our privacy to some extent, however most of us continue to use Facebook and other social media, regardless of being aware of some of this information.

    Liked by 1 person

  4. It is really convenient when I see those various products being marketed to me based on my search history. I’m always on the lookout for new things or solutions and the ads definitely do support me in my purchase decisions.

    Liked by 1 person

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